Chomps - Protein Pit Stop

Introducing Chomps’ Protein Pit Stop.
Chomps’ first-ever pop up for Back-To-School in Austin, Texas.

Insight: Many parents are embarrassed to let friends
into their cars because of kid-made messes.

Let’s flip this pain point into a unique Chomps’ brand moment to step in & help.

The result: a family-friendly drive-thru car clean-up and snack restock
that gave parents a refresh and kids a protein-packed boost.

Parents cruised in and rolled out with:
Clean cars
A stash of Chomps sticks
Happy kids, happier parents

Coffee N’ Clothes Agency came up with the event concept & handled the event execution.
The Chomps Creative Team collaborated on final art direction
and developed the event name, event logo, event graphics, and swag.