Chomps - Smoky BBQ Launch
Chomps wanted to go big for the launch of their newest product & flavor, Smoky BBQ Beef.
The Chomps Creative Team led all campaign development. From initial concepts, content,
and final execution asset. The launch included an excitement kit for influencers and
flavor specific area at Expo West.
Additionally, I led all packaging and graphic development.
Photo & Motion - Clint Blowers
Stop Motion - Lori Fimoff
Event Booth - Good Time Creative
CONTENT
MOTION
For the Smoky BBQ launch we created a variety of motion assets that could highlight the bold smoky flavor.
PHOTO
EVENT
The Chomps Creative Team also concepted and executed a Smoky BBQ area within the Chomps’ Expo West 2024 booth. The “Smoky House” was a maroon shipper container featuring a variety of custom neons the team created that captured the vibes of a BBQ restaurant.
EXCITEMENT KIT
For the excitement kit we created a premium metallic silver grill that open and revealed Smoky BBQ Beef. The box also included a hickory smoke scent puck so when the box was opened it smelt like it was freshly smoked.
LAUNCH ASSETS
The campaign was launched through social, emails, digital banners, and on Chomps.com
SMOKY BBQ CHOMPLINGS LAUNCH CONTENT
When Smoky BBQ became mini, we had to go big. With new content to support the launch of the Chompling mini stick version.
