Chomps - Take Bigger Bites
Chomps wanted to introduce itself to a new audience in a big way and also take the brand visual identity to the next level.
The Take Bigger Bites campaign launched the brand’s first-ever TV spot, online video campaign, and rolled out a complete refresh of their visual identity.
This included videos, photography, GIFs, and illustrations.
For this launch, I led the Creative Team of Chomps guiding the creative direction of all content and handling the refresh of all brand assets. I also created the Chomps Brand Book for the Take Bigger Bites campaign that guided our internal team and external partners.
This content was created in collaboration with the agency SLIM creative.
Photo & Motion captured by Heidi’s Bridge.
Event booth by Good Time Creative.
TV & OLV
“Anthem” - :30
“Core” - :30
PHOTOGRAPHY
Product
LIFESTYLE
ILLUSTRATIONS
For the campaign we developed a new illustration style and created a new collection of brand illustrations that included infographic icons and Chompian illustrations that will be featured on packaging.
-
![]()
Commuter
-
![]()
Hiker
-
![]()
Rock Climber
-
![]()
Cyclist
-
![]()
Weightlifter
-
![]()
Working-From-Home
-
![]()
Rollerblader
-
![]()
Studying
-
![]()
Game Night
-
![]()
Nurse
-
![]()
Gamer
-
![]()
Firefighter
EVENT
We launched the campaign and new visual identity with a revamped booth design for Expo West.
DIGITAL
The new visual identity was launched on Chomps.com and the Amazon Storefront.
It was also launched across all PDPs and retailer content.
