Chomps - Take Bigger Bites
Chomps wanted to introduce itself to a new audience in a big way and also take the brand visual identity to the next level.
The Take Bigger Bites campaign launched the brand’s first-ever TV spot, online video campaign, and rolled out a complete refresh of their visual identity.
This included videos, photography, GIFs, and illustrations.
For this launch, I led the Creative Team of Chomps guiding the creative direction of all content and handling the refresh of all brand assets. I also created the Chomps Brand Book for the Take Bigger Bites campaign that guided our internal team and external partners.
This campaign & content was created in collaboration with the agency SLIM creative.
Photo & Motion captured by Heidi’s Bridge.
Event booth by Good Time Creative.
TV & OLV
“Anthem” - :30
“Core” - :30
PHOTOGRAPHY
Product
LIFESTYLE
ILLUSTRATIONS
For the campaign we developed a new illustration style and created a new collection of brand illustrations that included infographic icons and Chompian illustrations that will be featured on packaging.
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Commuter
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Hiker
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Rock Climber
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Cyclist
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Weightlifter
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Working-From-Home
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Rollerblader
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Studying
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Game Night
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Nurse
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Gamer
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Firefighter
EVENT
We launched the campaign and new visual identity with a revamped booth design for Expo West.
DIGITAL
The new visual identity was launched on Chomps.com and the Amazon Storefront.
It was also launched across all PDPs and retailer content.
