I was part of the Arc Innovation pilot program whose purpose was
to push the ideas and creative work across all agencies through
the use of emerging technologies and innovation.

When called upon, we were challenged to bring breakthrough ideas and
develop the necessary skills to create working prototypes of those ideas.

BELOW IS COLLECTION OF VIDEOS HIGHLIGHTING THOSE PROTOTYPES:

Dickel - Augmented Reality Label

CHALLENGE: Reveal amazing women master distillers behind the iconic brands in a dynamic way.

SOLUTION: Augmented reality activated label that literally peeled away to show the master distiller behind the liquid and let them tell their story.

Visionworks - Augmented Reality Digital Try-On Station

CHALLENGE: Simplify trial experience and time dedicated to browsing.

SOLUTION: Augmented reality digital try-on station that used gestures to save your favorites and zoom through different options.

Miller Lite - Transparent LCD Football Display

CHALLENGE: Stop shoppers at the shelf with a dynamic display.

SOLUTION: Transparent LCD display featured a real Miller Lite can as it used custom team animations to blur the lines between depth and reality.

Blue Moon - Augmented Reality Table Tent

CHALLENGE: Make standard printed pieces work harder for our brands in a space that is so competitive.

SOLUTION: Augmented reality activated table tent that features multiple offers and pairings available at the bar using one piece of paper.