Dixie - Make It Right

As the category leader, Dixie realized they had a problem.
People don’t think choosing a paper plate or cup is that big of a deal.

Rather than just telling people to choose Dixie, it was time to show them
what could go wrong if they decided to risk it with the store brand.

Dixie Make It Right® is a campaign inspired by real consumer reviews.

After the success of the initial launch of the campaign
we were tasked with creating new TV and OLV spots.

But this time, we needed to make the spots more dynamic and breakthrough.

Additionally, we needed to bring the campaign to life in digital banners, social, and audio ads.