SPALDING -
”DROP A VERSE”
The work True Believers put in extends far beyond the court. No one embodies this more than Damian Lillard with the work he puts into his other passion, music.
During our shoot with Damian we captured an original rap verse he wrote. What started as just a verse, soon became a video, and eventually became a social media competition.
Damian kicked it off by defining a True Believer in his own words as MC’s joined in and dropped their own True Believer verses for a chance to be on an exclusive tracked released on Damian’s SoundCloud.
Damian kicked it off by spitting a verse on the same track given to consumers, and a video was launched to get the word out.
Partners amplified the reach and views of the video
MCs of all ages and skill levels turned out to share their best verses
Four verses were chosen to be on the final track with
the MC's receiving a custom "platinum verse" basketball
featuring their name or social handle.
Check out the final track here:
Damian posted the final track on his SoundCloud to give the MCs some additional love
Custom lyric videos were created from the final
four verses and shared on Damian's Instagram.
In total "Drop A Verse" netted 800,000 video views and 4.4 million impressions